The website
It is well known that the rapid development of the internet and the emergence of globalization in the
early 2000s were decisive factors in the rise of the web tradition, which materialized in the narrative of
the network through the association of the concept of the web with different terms in order to
characterize specific operations, hence the existence of several types of web depending on the term
associated with it.
By definition, the term "web" means "a hypermedia system for navigating the internet."
From this, and in basic terms, a website refers to a "set of web pages accessible via the internet on a
server identifiable by an address."
It goes without saying that the web tool, on a functional level, involves the internet and requires an
anchor point. Nowadays, with the emergence of social media and social networks, websites are
everywhere.
It is an online domain that is of interest to businesses, organizations, associations, and individuals. On a
practical and professional level, the purpose of a website is to give visibility to institutions and
organizations that want to highlight their activities. It is also understood as a tool for information,
exposure, and continuous presence on the internet and communication platforms. Visibility, in this case,
is local, regional, and international. A website can be compared to a catalog or an "animated" album
that showcases your company, your products, etc.
That said, a well-designed website allows an institution to stand out, distinguish itself, and attract
attention. It serves as a showcase that can convey a professional image and highlight activities, thereby
helping to grow the business. For the subject or person, the website allows for referencing. Moreover,
the creation of a website aims at visibility, sales and commercial exchanges, continuous presence on the
web, entertainment, or reference. Depending on the goals and objectives assigned to the website, there
has been an inflation of the concept to the point where, in the dedicated literature, we can observe a
string of websites, among which we can mention:
• E-commerce website
• Professional website
• Marketplace website
All these terms need to be defined and clarified to avoid any confusion. To get to the point, a website is
your organization's online showcase. It is the first point of contact that internet users have with your
products and services via the web. In other words, it is a crucial and essential tool in the race for search
engine optimization (SEO). A question that comes up regularly from customers is how much a website
costs. The price of a website, in terms of cost, varies depending on its specifications and features, which
is why development prices differ. Comparable to the cost of cars, the basic model will differ from the
model with all the options (sunroof, electric windows, heated seats, etc.). The same is true in the world
of websites; the more features a site has, the more it will cost. In this regard, it is also necessary to plan
for maintenance, as a website is not static and requires updates and security measures to protect
against malicious attacks.
It is important to remember that a website is a key tool in an organization's visibility strategy. It is your
showcase, and prospects come from all over the world when you have a well-designed website.In this
case, you need to have a good strategy in place beforehand to attract and manage traffic to your site,
which involves social media marketing, natural or paid search engine optimization, and taking into
account the statistics and information provided by the website that can be integrated into decision-
making and management of the organization.
Seek expert assistance from the very beginning of the website implementation process. Do this with the
help of a web developer, so you can be sure of security, brand image consistency (design), and a good
conversion rate from prospect to customer. At a minimum, a website's design should include: a home
page, an "about" page, the domain name of the services, contact information, a professional email
address, and a personalized design.
For organizations, the creation and development of websites is a necessity in this day and age, and their
adoption meets a strategic need in terms of commercial marketing. Produce well to sell well, but how?
That is the question that a website answers!